Virtue is both our name and an expression of our professional conduct, values, and worldview.

It comes from the Latin virtus, which was synonymous with all the finest qualities a person could have, such as valor, excellence, character, integrity, and creativity. These values reflect the way we think and act vis-à-vis residents, customers, and partners alike. We believe that this philosophy is ultimately expressed through every detail of the projects we create. The design of each project stems from an overarching vision that strives to maximize benefits for the residents, the community, and the wider urban fabric, while simultaneously upholding the highest standards of design and construction, committing to complete transparency as regards all parties, and paying close attention to even the smallest detail, without compromising or cutting corners. In order to ensure that each project receives the dedicated care it deserves, we are very selective and only take on a limited number of projects.

Beginning with single-building urban renewal projects, the company’s activity has grown in recent years to encompass the planning and construction of extensive complexes with hundreds of apartments in coveted locations throughout Central Israel. We are confident that our people-first approach has served as our primary growth engine, as urban renewal projects bring with them a particular complexity due to the need for seamless integration with the surrounding environment. Uniting dozens of landowners and families from diverse backgrounds around a single purpose is a challenge that requires great patience as well as a genuine understanding of different needs. This is where we have the advantage. Our special expertise, coupled with the family character of our business, enables us to conduct ourselves with all due sensitivity, integrity, and flexibility while cultivating vital personal connections with each tenant and buyer.